Custom packaging boxes help for much more creativity within the realm of packaging. Almost every aspect from size to color can be varied to create a specific individual brand identity and decrease on shipping prices. However, it is critical to understand exactly what kinds of custom packaging boxes are on the market today. This will help in making an informed decision about what type of box is best for you.
One method for branding any product is to have an imprinted logo or symbol on the custom packaging boxes. There are many companies who specialize in the production of these kinds of custom-printed boxes, which include the use of plastics, vinyl, paper or other materials. These boxes can either be used to simply display the product as well as store and transport the product. Some brands who may find this branding most beneficial include Fendi, Chanel and Von Dutch.
Another effective way of creating a lasting, prominent branding presence is through the use of imprinted images. One of the most popular ways to have a logo or symbol placed on a box is through the use of digital printing. This method uses inks that are attracted to certain metals or plastics via a process called electrochemical coating. The resulting image is then transferred onto the surface of the box and the same is repeated hundreds or thousands of times until it is successfully printed on the box. This is often done by using separate sheets of the ink in a series.
Creating custom boxes with a logo for your packaging is also a great way of creating brand awareness. An example of this would be when a Chanel designer sets up a display of their products in a restaurant. All of the products are displayed side by side on the same display unit and each one has their own distinctive label, featuring either the name of the brand or the logo. Another popular method for creating brand awareness with this technique involves a campaign where an army of volunteers enters a store and swaps out different promotional pens with consumers.
Some companies create custom packaging boxes which are simply referred to as void fill. These are boxes used to store delicate and/or fragile items and cannot be opened within the packaging before they are safely boxed. Typically, a void fill box will be made of wood and the outside will feature an identification tag that is unique to the company. Other companies utilize custom packaging boxes which are simply referred to as void fill. These are boxes used to store delicate and/or fragile items and cannot be opened within the packaging before they are safely boxed.
The above examples demonstrate how quickly and easily a business can benefit from the use of custom packaging boxes. In virtually any industry, the ability to customize specific needs can aid in the creation of an even more customized product. With the development of advanced computer software, it has become easier than ever before to design, develop and print off promotional materials for marketing efforts that target a specific audience. It can be as easy as uploading an image, design, and printing on a template. This option enables a business to choose from a wide variety of custom packaging boxes which may include glass, wood, cardboard and more. Allowing a company to choose from a variety of printed boxes which will suit any specific needs.