Before we start with other aspects, let’s first understand what conversion rate optimization is all about. The conversion rate refers to the percentage of users who take action on a website upon visit, and CRO is all about using means and strategies that help in improving the conversion rate. Having a conversion rate optimisation strategy for your brand is critical, and below are some quick tips to consider.
- Hire an agency. If you are not sure of how to use CRO, the best idea is to select an agency that knows the basics and can create a plan for your brand. It may start with a website audit, but is a comprehensive process.
- Improve your website. User experience is critical for conversion rate optimization, and you have to find ways to improve website speed and performance. Check for small friction points that are probably preventing users from taking action.
- Use the right tools. From Google Analytics to Hotjar, Effective Experiments, Decibel Insight, and Crazy Egg, there are numerous CRO tools to consider. While some are paid, there are free ones, so you don’t have to spend a fortune.
Evaluate a few marketing services today to start with conversion rate optimization!